by Star Marketing | Oct 31, 2022 | Business, Design, Events, Exhibits, Marketing, Tips & Tricks
An effective exhibit design is key to a successful trade show experience for any exhibitor. The design needs to help differentiate that company from their competition and be visually appealing, but also be an inviting space for their attendee to create meaningful...
by Star Marketing | Jan 5, 2021 | Business, Lifestyle
Star launched this week a new line of products called Star Pod—aimed at the evolving work environment. The self-standing personal work modules accommodate from 1-4 people, and offer varying levels of privacy and other customization options. It’s a product category...
by Star Marketing | Feb 13, 2018 | Design
By Larry HoltzDirector/Partner, Star Incorporated It’s certainly true that many things have changed in the trade show industry over the past 75 years. Having had over 40 years in this business myself, I have seen first-hand this remarkable evolution, especially in...
by Star Marketing | Jun 24, 2016 | Exhibits
One of the most expensive aspects of exhibiting is material handling or drayage. Drayage is billed to exhibitors by the hundredweight (CWT) of freight for the round-trip services provided by the general service contractor (GSC). To compute drayage costs, the weight of...
by Star Marketing | Apr 29, 2016 | Design
From about the 1930’s to the 1960’s, design was specific to architecture, furniture, and graphics. This era of design was called mid-century design, giving prominence to designs and designers that came about the middle of the 20th century. The mid-century modern...
