by Star Marketing | Mar 30, 2016 | Design
One of the many challenges with any booth design is how to integrate your name and marketing messages on the exhibit for maximum impact to help draw potential clients into your booth space. Form and function play a vital role, and it’s important to find the...
by Star Marketing | Mar 14, 2016 | Exhibits
Determining the type of exhibit space you need is one of the first things to decide on once you know you’re going to a trade show and your budget has been established. Inlines An inline, is just that, in-a-line, typically with other inline booths along the outside...
by Star Marketing | Feb 29, 2016 | Events
Hopefully you’ve read my tips on how to find the best geographical location/city to host your event. Now you need to find the best venue in that city. If you missed the last blog you can catch up on it here. As you begin compiling your list of possibilities keep these...
by Star Marketing | Jan 29, 2016 | Design
“Form (ever) follows function” is a principle that was coined by the American architect Louis Sullivan. The phrase has been associated with modern architecture and industrial design in the 20th century. The idea of the principle is that the shape or...
by Star Marketing | Jan 27, 2016 | Business, Exhibits, Tips & Tricks
If you are involved in the trade show exhibit industry, chances are you and your team have asked “Does it make more sense for us to purchase vs rental?” There is more to consider to this question than merely the numbers. But as an accounting manager, numbers are my...
