by Star Marketing | Aug 1, 2025 | Marketing, Tips & Tricks
Promotional items are a staple of trade show marketing, but not all giveaways are created equal. The most successful exhibitors know that selecting the right giveaway isn’t just about branding—it’s about utility, relevance, and memorability. A well-chosen item can...
by Star Marketing | Mar 6, 2025 | Business, Events, Exhibits, Marketing, News, Tips & Tricks
Marketing is the driving force behind trade show success, shaping how brands attract, engage, and retain attendees. In 2025, exhibitors are focusing on strategies that go beyond traditional outreach, creating deeper, more meaningful connections with their audiences....
by Star Marketing | Feb 26, 2025 | Business, Design, Events, Exhibits, Marketing, News, Tips & Tricks
The trade show industry is evolving, and staying ahead of design trends is essential for creating impactful, engaging, and visually striking exhibits. In this series, we’ll explore the latest innovations shaping exhibit design, attendee engagement, and brand...
by Star Marketing | Nov 10, 2023 | Exhibits, Marketing, Tips & Tricks
Post-trade show marketing is crucial for capitalizing on the connections and interest generated during the event. Here are some effective strategies to capitalize on your trade show efforts after the show: 1. Prompt Follow-Up with Contacts Follow up quickly with the...
by Star Marketing | Mar 2, 2023 | Business, Design, Exhibits, Marketing, Tips & Tricks
There’s nothing better than a trade show to connect face-to-face with customers and build new sales leads. But bringing people into your booth is only the first step in gaining new customers – it’s just as important to have in-booth marketing while they are there....
by Star Marketing | Feb 2, 2023 | Business, Exhibits, Marketing, News, Tips & Tricks
When planning for a trade show, many exhibitors focus on what customers will see at the show – not on what they’ll hear in the days, weeks and months before. But thinking about how you will market your brand to customers before they visit your booth is just as...
