STAR BLOG
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Managing the COVID-19 Impact on Your 2020 Trade Shows
Conferences and public events are being greatly impacted by the COVID-19 virus as seen over the past 30 days. The threat is serious and specific...
How to Add Gamification to your Trade Show Strategy
Customer Engagement Amplified Gamification is exciting because it can drive attendee traffic, capture leads and secure important research data on...
Return on Investment (ROI) for the Trade Show Professional
The Payoff for Attending a Trade Show Many companies find it very difficult to evaluate the true value behind attending a trade show. I believe most...
Trade Show Marketing Plan Essentials – Strategies for 2020
Making the important decision to exhibit at a trade show is difficult enough without having to be weighed down by doubts of whether or not it’s even...
Customer Engagement Strategies for the Trade Show
Cultivating New and Existing Customers Technology is changing the way we interact, support and engage customers. By the time your customer reaches...
Strategic Marketing and your Trade Show Program
Strategic Marketing: A Check List There’s no denying that even two decades into the 21st Century, companies continue to recognize the high marketing...
Digital Marketing Strategies for Your Next Trade Show
Trade show exhibits help transform your ideas into a visually-impactful marketing tool, simply because there’s nothing better than in-person,...
A Q&A about the Star Panthera S4 3.2M Dye Sublimation Printer
Chicago, IL—For more than 50 Years, Star has remained a reliable, trusted partner for our clients by continuously providing innovative and...
Star Logo & Brand Refresh to Usher in New Decade
Chicago, IL—Star Incorporated, a trade show and event solutions provider of custom exhibits and event services with more than 50 years of proven...