STAR BLOG
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Star Launches Virtual Exhibit, Events, and Environment Services
FOR IMMEDIATE RELEASE Chicago, Illinois, May 12, 2020—Star Incorporated, an event and trade show solutions provider of exhibits, graphics, and event services with over fifty years of proven success...
Incorporating Virtual Exhibits into Your Event Program: A Q&A with Larry Holtz
We sat with Larry Holtz, Partner at Star—to talk about the latest virtual exhibit trends spurred on by COVID-19, and how virtual exhibits applies to the exhibit and events industry. Q: What is a...
Experiential Exhibit Marketing for Today’s Audience
According to Jim Gilmore, author of “The Experience Economy” he states: “When it comes to exhibitors, in general, the better booths confine themselves to a singular focus, a tightly constructed...
Managing the COVID-19 Impact on Your 2020 Trade Shows
Conferences and public events are being greatly impacted by the COVID-19 virus as seen over the past 30 days. The threat is serious and specific steps are being taken in an effort to contain the...
How to Add Gamification to your Trade Show Strategy
Customer Engagement Amplified Gamification is exciting because it can drive attendee traffic, capture leads and secure important research data on your product or service and be fun all at the same...
Return on Investment (ROI) for the Trade Show Professional
The Payoff for Attending a Trade Show Many companies find it very difficult to evaluate the true value behind attending a trade show. I believe most exhibitors have an easier time understanding and...
Trade Show Marketing Plan Essentials – Strategies for 2020
Making the important decision to exhibit at a trade show is difficult enough without having to be weighed down by doubts of whether or not it’s even worth it. Doubts from previous shows can creep...
Customer Engagement Strategies for the Trade Show
Cultivating New and Existing Customers Technology is changing the way we interact, support and engage customers. By the time your customer reaches the trade show floor, they have engaged your...
Strategic Marketing and your Trade Show Program
Strategic Marketing: A Check List There’s no denying that even two decades into the 21st Century, companies continue to recognize the high marketing and investment value of showcasing at a trade...