by Ray Cruz | Feb 28, 2020 | Marketing
Making the important decision to exhibit at a trade show is difficult enough without having to be weighed down by doubts of whether or not it’s even worth it. Doubts from previous shows can creep in. Were there fewer attendees? Was another exhibit more attractive?...
by Ray Cruz | Feb 26, 2020 | Marketing
Strategic Marketing: A Check List There’s no denying that even two decades into the 21st Century, companies continue to recognize the high marketing and investment value of showcasing at a trade show—an interactive, visually-arresting way to push your company’s...
by Ray Cruz | Feb 7, 2020 | Marketing
Trade show exhibits help transform your ideas into a visually-impactful marketing tool, simply because there’s nothing better than in-person, face-to-face networking opportunities for piquing people’s interest and, potentially, generating sales leads. Unfortunately,...
by Star Marketing | Dec 16, 2015 | Design, Exhibits, Graphics, Marketing
Putting your Name Out There Having your brand displayed correctly on your exhibit graphics is crucial. Start off on the right foot by having the proper file formats for your logo, so it can be reproduced at the best quality and with the correct colors. Providing a...
by Ray Cruz | Nov 24, 2015 | Business, Marketing, Tips & Tricks
Looking for marketing ideas to attract, engage, and retain visitors to your next trade show exhibit? Here’s some ideas: PRE-SHOW IDEAS Take advantage of any marketing services available through your respective show. Review the potential benefit of attendee...
by Ray Cruz | Aug 20, 2014 | Design, Exhibits, Graphics, Marketing
In a sea of exhibits in a crowded trade show hall, your graphic design—along with your overall exhibit design—plays a crucial role in attracting attendees to your booth space, and providing that memorable impression that you need to make to your prospective audience....
