by Ray Cruz | Jul 24, 2020 | Business, Events, Exhibits, Marketing, Tips & Tricks
With threats like the coronavirus—now more than ever—we are all concerned about how to protect ourselves from harmful bacteria and viruses. Research has indicated that Ultra-violet (UV) and Blue-violet blue light can be an effective way to destroy germs. Hospitals...
by Ray Cruz | May 12, 2020 | Business, Design, Events, Exhibits, Marketing, Press Release, Technology
FOR IMMEDIATE RELEASE Chicago, Illinois, May 12, 2020—Star Incorporated, an event and trade show solutions provider of exhibits, graphics, and event services with over fifty years of proven success in the industry, launched its new virtual exhibit, event, and...
by Ray Cruz | May 5, 2020 | Business, Design, Events, Exhibits, Marketing
We sat with Larry Holtz, Partner at Star—to talk about the latest virtual exhibit trends spurred on by COVID-19, and how virtual exhibits applies to the exhibit and events industry. Q: What is a virtual exhibit? A virtual exhibit is a type of interactive, and...
by Larry Holtz | Apr 2, 2020 | Marketing
According to Jim Gilmore, author of “The Experience Economy” he states: “When it comes to exhibitors, in general, the better booths confine themselves to a singular focus, a tightly constructed theme that actively engages guests in activities” 1. Create immersive...
by Ray Cruz | Mar 9, 2020 | Marketing
Customer Engagement Amplified Gamification is exciting because it can drive attendee traffic, capture leads and secure important research data on your product or service and be fun all at the same time. According to Jane McGonigal, Game Designer and author of...
by Larry Holtz | Mar 4, 2020 | Marketing
The Payoff for Attending a Trade Show Many companies find it very difficult to evaluate the true value behind attending a trade show. I believe most exhibitors have an easier time understanding and attaining an ROO (Return on Objectives) than they do on an ROI (Return...
