by Star Marketing | Mar 6, 2025 | Business, Events, Exhibits, Marketing, News, Tips & Tricks
Marketing is the driving force behind trade show success, shaping how brands attract, engage, and retain attendees. In 2025, exhibitors are focusing on strategies that go beyond traditional outreach, creating deeper, more meaningful connections with their audiences....
by Star Marketing | Mar 3, 2025 | Business, Events, Exhibits, News, Technology, Tips & Tricks
The trade show industry is evolving rapidly, with technology playing a key role in transforming exhibitor experiences. In Part 2 of our series, we explore how AI-powered engagement is reshaping interactions by analyzing attendee behavior in real time, allowing brands...
by Star Marketing | Feb 26, 2025 | Business, Design, Events, Exhibits, Marketing, News, Tips & Tricks
The trade show industry is evolving, and staying ahead of design trends is essential for creating impactful, engaging, and visually striking exhibits. In this series, we’ll explore the latest innovations shaping exhibit design, attendee engagement, and brand...
by Ray Cruz | Oct 31, 2022 | Business, Design, Events, Exhibits, Marketing, Tips & Tricks
An effective exhibit design is key to a successful trade show experience for any exhibitor. The design needs to help differentiate that company from their competition and be visually appealing, but also be an inviting space for their attendee to create meaningful...
by Ray Cruz | Jul 24, 2020 | Business, Events, Exhibits, Marketing, Tips & Tricks
With threats like the coronavirus—now more than ever—we are all concerned about how to protect ourselves from harmful bacteria and viruses. Research has indicated that Ultra-violet (UV) and Blue-violet blue light can be an effective way to destroy germs. Hospitals...
by Ray Cruz | May 12, 2020 | Business, Design, Events, Exhibits, Marketing, Press Release, Technology
FOR IMMEDIATE RELEASE Chicago, Illinois, May 12, 2020—Star Incorporated, an event and trade show solutions provider of exhibits, graphics, and event services with over fifty years of proven success in the industry, launched its new virtual exhibit, event, and...
