by Star Marketing | Feb 13, 2018 | Design
By Larry HoltzDirector/Partner, Star Incorporated It’s certainly true that many things have changed in the trade show industry over the past 75 years. Having had over 40 years in this business myself, I have seen first-hand this remarkable evolution, especially in...
by Star Marketing | Apr 29, 2016 | Design
From about the 1930’s to the 1960’s, design was specific to architecture, furniture, and graphics. This era of design was called mid-century design, giving prominence to designs and designers that came about the middle of the 20th century. The mid-century modern...
by Star Marketing | Mar 30, 2016 | Design
One of the many challenges with any booth design is how to integrate your name and marketing messages on the exhibit for maximum impact to help draw potential clients into your booth space. Form and function play a vital role, and it’s important to find the...
by Star Marketing | Jan 29, 2016 | Design
“Form (ever) follows function” is a principle that was coined by the American architect Louis Sullivan. The phrase has been associated with modern architecture and industrial design in the 20th century. The idea of the principle is that the shape or...
by Star Marketing | Dec 16, 2015 | Design, Exhibits, Graphics, Marketing
Putting your Name Out There Having your brand displayed correctly on your exhibit graphics is crucial. Start off on the right foot by having the proper file formats for your logo, so it can be reproduced at the best quality and with the correct colors. Providing a...
by Star Marketing | Dec 4, 2015 | Design, Exhibits, Technology
In recent years, the inclusion of audiovisual components into a trade show booth has become virtually an absolute necessity. Without it, product marketing and the element of drawing attendees into the booth suffers. When prospective clients are able see a product and...
