by Star Marketing | Apr 25, 2023 | Business, Design, Lifestyle, News
Celebrating 60 years in business is a milestone for any company, but that’s especially true in the trade show industry. Star, a full-service exhibit company that designs and creates custom exhibits for trade shows, conferences, and other events, has continued to grow...
by Ray Cruz | Mar 2, 2023 | Business, Design, Exhibits, Marketing, Tips & Tricks
There’s nothing better than a trade show to connect face-to-face with customers and build new sales leads. But bringing people into your booth is only the first step in gaining new customers – it’s just as important to have in-booth marketing while they are there....
by Ray Cruz | Jan 5, 2023 | Design, Exhibits, News, Tips & Tricks
When it comes to your trade show exhibit, selecting the right booth size and location is critical to your event presence. Your booth space has to be large enough to effectively showcase your products or services, conduct necessary presentations and meetings, and store...
by Ray Cruz | Oct 31, 2022 | Business, Design, Events, Exhibits, Marketing, Tips & Tricks
An effective exhibit design is key to a successful trade show experience for any exhibitor. The design needs to help differentiate that company from their competition and be visually appealing, but also be an inviting space for their attendee to create meaningful...
by Ray Cruz | May 12, 2020 | Business, Design, Events, Exhibits, Marketing, Press Release, Technology
FOR IMMEDIATE RELEASE Chicago, Illinois, May 12, 2020—Star Incorporated, an event and trade show solutions provider of exhibits, graphics, and event services with over fifty years of proven success in the industry, launched its new virtual exhibit, event, and...
by Ray Cruz | May 5, 2020 | Business, Design, Events, Exhibits, Marketing
We sat with Larry Holtz, Partner at Star—to talk about the latest virtual exhibit trends spurred on by COVID-19, and how virtual exhibits applies to the exhibit and events industry. Q: What is a virtual exhibit? A virtual exhibit is a type of interactive, and...
