Managing the COVID-19 Impact on Your 2020 Trade Shows

Managing the COVID-19 Impact on Your 2020 Trade Shows

Conferences and public events are being greatly impacted by the COVID-19 virus as seen over the past 30 days. The threat is serious and specific steps are being taken in an effort to contain the virus. The CDC suggests “Know the facts about coronavirus and help stop...
Customer Engagement Strategies for the Trade Show

Customer Engagement Strategies for the Trade Show

Cultivating New and Existing Customers Technology is changing the way we interact, support and engage customers. By the time your customer reaches the trade show floor, they have engaged your company through one of many communication channels. Trade shows are a unique...
Purchase vs Rental

Purchase vs Rental

If you are involved in the trade show exhibit industry, chances are you and your team have asked “Does it make more sense for us to purchase vs rental?” There is more to consider to this question than merely the numbers. But as an accounting manager, numbers are my...