by Star Marketing | Mar 6, 2025 | Business, Events, Exhibits, Marketing, News, Tips & Tricks
Marketing is the driving force behind trade show success, shaping how brands attract, engage, and retain attendees. In 2025, exhibitors are focusing on strategies that go beyond traditional outreach, creating deeper, more meaningful connections with their audiences....
by Star Marketing | Mar 3, 2025 | Business, Events, Exhibits, News, Technology, Tips & Tricks
The trade show industry is evolving rapidly, with technology playing a key role in transforming exhibitor experiences. In Part 2 of our series, we explore how AI-powered engagement is reshaping interactions by analyzing attendee behavior in real time, allowing brands...
by Star Marketing | Feb 26, 2025 | Business, Design, Events, Exhibits, Marketing, News, Tips & Tricks
The trade show industry is evolving, and staying ahead of design trends is essential for creating impactful, engaging, and visually striking exhibits. In this series, we’ll explore the latest innovations shaping exhibit design, attendee engagement, and brand...
by Star Marketing | Apr 25, 2023 | Business, Design, Lifestyle, News
Celebrating 60 years in business is a milestone for any company, but that’s especially true in the trade show industry. Star, a full-service exhibit company that designs and creates custom exhibits for trade shows, conferences, and other events, has continued to grow...
by Ray Cruz | Mar 2, 2023 | Business, Design, Exhibits, Marketing, Tips & Tricks
There’s nothing better than a trade show to connect face-to-face with customers and build new sales leads. But bringing people into your booth is only the first step in gaining new customers – it’s just as important to have in-booth marketing while they are there....
by Ray Cruz | Feb 2, 2023 | Business, Exhibits, Marketing, News, Tips & Tricks
When planning for a trade show, many exhibitors focus on what customers will see at the show – not on what they’ll hear in the days, weeks and months before. But thinking about how you will market your brand to customers before they visit your booth is just as...
