by Larry Holtz | Apr 2, 2020 | Marketing
According to Jim Gilmore, author of “The Experience Economy” he states: “When it comes to exhibitors, in general, the better booths confine themselves to a singular focus, a tightly constructed theme that actively engages guests in activities” 1. Create immersive...
by Larry Holtz | Mar 4, 2020 | Marketing
The Payoff for Attending a Trade Show Many companies find it very difficult to evaluate the true value behind attending a trade show. I believe most exhibitors have an easier time understanding and attaining an ROO (Return on Objectives) than they do on an ROI (Return...
by Larry Holtz | Feb 27, 2020 | Business
Cultivating New and Existing Customers Technology is changing the way we interact, support and engage customers. By the time your customer reaches the trade show floor, they have engaged your company through one of many communication channels. Trade shows are a unique...
by Larry Holtz | Oct 21, 2019 | Business
There is a better way to qualify consultants and award business, rather than using the RFP (Request for Proposal) process.Good projects start with clear, straightforward communication. Unfortunately, some requests for proposals, or, RFP’s we receive are anything but....
