by Star Marketing | Jan 29, 2016 | Design
“Form (ever) follows function” is a principle that was coined by the American architect Louis Sullivan. The phrase has been associated with modern architecture and industrial design in the 20th century. The idea of the principle is that the shape or...
by Star Marketing | Jan 27, 2016 | Business, Exhibits, Tips & Tricks
If you are involved in the trade show exhibit industry, chances are you and your team have asked “Does it make more sense for us to purchase vs rental?” There is more to consider to this question than merely the numbers. But as an accounting manager, numbers are my...
by Star Marketing | Dec 23, 2015 | Events, Exhibits, Tips & Tricks
Maybe you are getting ready to hold a meeting for the first time or maybe you’ve been hosting the same meeting for years and it’s time for a switch up; either way there are many factors that go into choosing the best location for your event. INFRASTRUCTURE What kind...
by Star Marketing | Dec 16, 2015 | Design, Exhibits, Graphics, Marketing
Putting your Name Out There Having your brand displayed correctly on your exhibit graphics is crucial. Start off on the right foot by having the proper file formats for your logo, so it can be reproduced at the best quality and with the correct colors. Providing a...
by Star Marketing | Dec 4, 2015 | Design, Exhibits, Technology
In recent years, the inclusion of audiovisual components into a trade show booth has become virtually an absolute necessity. Without it, product marketing and the element of drawing attendees into the booth suffers. When prospective clients are able see a product and...
