by Star Marketing | Jun 24, 2016 | Exhibits
One of the most expensive aspects of exhibiting is material handling or drayage. Drayage is billed to exhibitors by the hundredweight (CWT) of freight for the round-trip services provided by the general service contractor (GSC). To compute drayage costs, the weight of...
by Star Marketing | Apr 29, 2016 | Design
From about the 1930’s to the 1960’s, design was specific to architecture, furniture, and graphics. This era of design was called mid-century design, giving prominence to designs and designers that came about the middle of the 20th century. The mid-century modern...
by Star Marketing | Mar 30, 2016 | Design
One of the many challenges with any booth design is how to integrate your name and marketing messages on the exhibit for maximum impact to help draw potential clients into your booth space. Form and function play a vital role, and it’s important to find the...
by Star Marketing | Mar 14, 2016 | Exhibits
Determining the type of exhibit space you need is one of the first things to decide on once you know you’re going to a trade show and your budget has been established. Inlines An inline, is just that, in-a-line, typically with other inline booths along the outside...
by Star Marketing | Feb 29, 2016 | Events
Hopefully you’ve read my tips on how to find the best geographical location/city to host your event. Now you need to find the best venue in that city. If you missed the last blog you can catch up on it here. As you begin compiling your list of possibilities keep these...
