by Star Marketing | Apr 25, 2023 | Business, Design, Lifestyle, News
Celebrating 60 years in business is a milestone for any company, but that’s especially true in the trade show industry. Star, a full-service exhibit company that designs and creates custom exhibits for trade shows, conferences, and other events, has continued to grow...
by Star Marketing | Feb 13, 2018 | Design
By Larry HoltzDirector/Partner, Star Incorporated It’s certainly true that many things have changed in the trade show industry over the past 75 years. Having had over 40 years in this business myself, I have seen first-hand this remarkable evolution, especially in...
by Star Marketing | Jun 24, 2016 | Exhibits
One of the most expensive aspects of exhibiting is material handling or drayage. Drayage is billed to exhibitors by the hundredweight (CWT) of freight for the round-trip services provided by the general service contractor (GSC). To compute drayage costs, the weight of...
by Star Marketing | Apr 29, 2016 | Design
From about the 1930’s to the 1960’s, design was specific to architecture, furniture, and graphics. This era of design was called mid-century design, giving prominence to designs and designers that came about the middle of the 20th century. The mid-century modern...
by Star Marketing | Mar 30, 2016 | Design
One of the many challenges with any booth design is how to integrate your name and marketing messages on the exhibit for maximum impact to help draw potential clients into your booth space. Form and function play a vital role, and it’s important to find the...
