Lallemand Bio at IFT FIRST 2025: Where Science Meets Sensory Delight

At the IFT FIRST Annual Event & Expo 2025, Lallemand Bio-Ingredients teamed up with STAR Incorporated to bring science and flavor together. The show took place at McCormick Place in Chicago and remains the world’s leading event for food innovation and technology.

Lallemand’s goal was clear: highlight their science-forward approach while making their yeast-based ingredients feel accessible and exciting. With brands like Exter, Revyve, and Macco under one roof, STAR designed a clean, connected space that welcomed attendees into a sensory experience rooted in purpose and innovation.

🔹 Booth Highlights:

1. Multi-Brand Harmony
Each brand had its own zone—Exter’s culinary storytelling, Macco’s functional ingredients, and Revyve’s egg alternative tech—yet the full layout felt unified.

2. Elevated Canopy + Floating Signage
A circular overhead banner with the Lallemand and Macco logos gave the booth visibility from all angles, pulling traffic from across the hall.

3. Purposeful Tasting Stations
Visitors sampled products at key touchpoints. These moments helped connect technical formulations with real-world flavor and function.

4. Sharp Messaging
Clear, bold signage emphasized Lallemand’s focus on sustainability, NON-GMO solutions, and future-forward food technology.

5. Welcoming Lounge Zones
Casual seating, natural plants, and soft lighting gave the booth a relaxed feel—encouraging real conversations and learning.

The result? A fresh, sensory-rich booth experience that aligned perfectly with Lallemand’s mission. At IFT FIRST 2025, they didn’t just show products—they brought food innovation to life.

*Video Enhanced with AI