ImmunityBio AUA 2025 Exhibit: A Powerful Presence for a Life-Changing Mission

At the AUA 2025 Annual Meeting, ImmunityBio partnered with STAR Incorporated to bring their vision to life through a custom-designed exhibit. Hosted by the American Urological Association, AUA 2025 is the leading event for urology professionals. It attracts thousands of attendees focused on innovation in bladder cancer research, treatment, and care.

The mission was clear: build an immersive and powerful experience to spotlight ImmunityBio’s groundbreaking bladder cancer therapies—especially their lead candidate, Anktiva.

To bring this to life, STAR created a clean and modern booth design that delivered a dynamic, tech-forward experience. At the center of the exhibit was a custom-built circular structure made of programmable LED panels. This centerpiece cycled through vibrant motion graphics and illuminated messaging that stopped people in their tracks. Surrounding this was a curved, halo-style LED hanging sign—also fully animated—to reinforce brand identity and drive visibility from across the show floor.

Key Features of the ImmunityBio AUA 2025 Exhibit Included:

• A Full LED Exterior Ring: A cylindrical LED sign system encased the overhead structure, delivering bold branded messaging with motion, color, and rotating medical visuals.

• Digital Chroma Halo: Inside the booth, a high-definition LED halo captivated visitors with looping animations that changed tone, creating an ambient, tech-forward glow.

• Interactive Data Kiosks and Product Showcases: Light-flooded information counters allowed attendees to explore ImmunityBio’s scientific data, drug efficacy visuals, and educational tools through tactile displays.

• Conversation Zones and Demo Lounges: Comfortable seating arrangements and private areas invited deeper discussions and hands-on interactions with ImmunityBio representatives.

• Modern Hospitality Touches: Sleek materials, cool-toned lighting, integrated greenery, and café-style counters created a balance of professionalism and approachability.

This custom exhibit created a bright, inviting atmosphere while remaining focused on the science. The combination of high-impact LED elements, clean architecture, and user-friendly touchpoints helped ImmunityBio spark meaningful conversations and attract high-value attention at the show..

Planning to stand out at your next life sciences trade show? Let’s make your booth the one they remember. Partner with STAR Incorporated—where strategy, storytelling, and bold design collide.