SMEG USA KBIS 2025 Exhibit: A Bold Fusion of Style, Performance, and Italian Heritage

For KBIS 2025, SMEG USA partnered with STAR Incorporated to bring their timeless brand identity to life through a custom-designed exhibit at the Las Vegas Convention Center. As one of the most iconic names in kitchen design, SMEG used this premier platform—KBIS 2025—to showcase their latest innovations in home appliance aesthetics, performance, and sustainable engineering. Hosted by the NKBA, KBIS is the leading event for kitchen and bath professionals, attracting designers, builders, retailers, and manufacturers from around the globe.

SMEG’s goal was to craft an immersive experience that celebrated their Italian craftsmanship and product innovation while offering visitors a refined and memorable journey through their signature collections. From retro-inspired refrigerators in bold colorways to cutting-edge culinary appliances and custom Fiat car coolers, the SMEG KBIS 2025 exhibit was a true celebration of functional artistry.

STAR designed SMEG’s exhibit with architectural simplicity and sophisticated material choices—highlighting the brand’s modern luxury. Natural wood flooring, matte surfaces, and flush structural lines provided a museum-like gallery experience while offering generous space for product interaction.

Key features of the SMEG KBIS 2025 custom booth included:

• A striking perimeter display of colorful SMEG refrigerators curated by style and finish

• A central open-plan kitchen showcasing premium ranges, ovens, and small appliances

• Iconic Fiat 500 mini-bars transformed into conversation pieces that stopped attendees in their tracks

• Seamlessly integrated greenery and built-in lighting to soften the space and reflect SMEG’s sustainability ethos

• Bold branding across large-format graphics, large digital monitor display, and product-facing architecture

The result was a space that drew constant attention on the show floor—blending SMEG’s signature flair with strategic layout and product storytelling. The booth was not only visually stunning, but it also facilitated hands-on demos, meaningful conversations, and new partnerships for SMEG USA throughout the multi-day event.

Planning your next showcase at KBIS or beyond? Let’s build something extraordinary together. With STAR Incorporated, your vision is built to be remembered.