by Star Marketing | Jan 29, 2016 | Design
“Form (ever) follows function” is a principle that was coined by the American architect Louis Sullivan. The phrase has been associated with modern architecture and industrial design in the 20th century. The idea of the principle is that the shape or...
by Ray Cruz | Jan 28, 2016 | Tips & Tricks
Exhibiting at a trade show can be a significant marketing investment, and take a large part of your marketing budget. How can you participate at a key trade show, without breaking your budget? With a little strategic trade show marketing, you can have your exhibit...
by Star Marketing | Jan 27, 2016 | Business, Exhibits, Tips & Tricks
If you are involved in the trade show exhibit industry, chances are you and your team have asked “Does it make more sense for us to purchase vs rental?” There is more to consider to this question than merely the numbers. But as an accounting manager, numbers are my...
